YouTube is trialling live streaming this week which allows broadcasters to stream content on the video platform.
All broadcasters require is a webcam or camera attached to their PC, although the trial is currently only being tested with YouTube partners such as Rocketboom and Howcast.
If the trial is a success, the Google-owned video website will consider rolling out the platform to other broadcasters in the near future, bringing it into competition with streaming websites such as USTREAM.
This article appears in issue 252 of Media Digest.
(Source: Media Week)