Media commentators have had a chance to judge for themselves what i has to offer the newspaper world. Here’s a quick rundown of what some are saying about the Independent‘s newest publication.
For Media Digest’s thoughts, click here.
Roy Greenslade, The Guardian
“In essence, it is pop paper with serious or, at least, semi-serious content. I say that because it is difficult to regard very short items, even when they deal with serious topics (such as Iran’s funding of the Afghan president and Haiti’s cholera outbreak) as serious coverage.”
Hamish Macdonell, Caledonian Mercury
“The only honest assessment I can give of this attempt is that it may be fine for those travelling on the Tube into work in London but it is pretty useless if you live anywhere north of the border. It is feasible that you might part with 20p to get i rather than take up Metro if you commute to work in London but I couldn’t recommend anybody doing that in Scotland.”
Ivan Clark, independent media adviser
“I went to buy it at a garage on the way in, not on sale. I went to the news-stand outside Tottenham Court Road tube station and looked for it. As I couldn’t find it I asked the guy and he pulled a copy from the rack. This is a problem for something that will often be an impulse purchase, if it doesn’t draw your eye to it.”
James Waterson, This is Pop
“Given that there was discussion of the Indy following Lebedev’s Evening Standard and going free nationwide, it’s hard to see i as anything other than a stop-gap to a future merger – a way of testing the water for a heavily discounted (or free) relaunch of the main paper at some point in the near future.”
Darryl Chamberlain, 853
“Does i fill the gap? It makes a good stab at it, and it feels like something new rather than a cut-down Independent; a proper paper with much of the crap taken out. But we’re now surrounded by free news everywhere – assaulted by it during the not-missed days of the London freesheet wars – I can’t help thinking that 20p is a barrier to success. Granted, that 20p means i gets seen in newsagents across the country, an important thing to note when London’s only evening paper has rarely been seen outside of the centre of the capital since going free.”