To many, possibly even the happy couple themselves, it was a fairytale day. But to newspaper editors across Fleet Street, it was probably equal to a shower storm in the middle of a long drought, as the royal wedding gave some UK newspapers a boost in circulation of up to 25 per cent on Saturday, compared to the previous week.
Early estimates report that the Times shifted 700,000 more copies than it did on the Saturday before, with the Guardian‘s figures suggesting a 500,000 hike in sales, representing a boost of nearly 25 per cent on the previous Saturday — which didn’t have Prince William getting married to Kate, née Catherine, Middleton.
Both the Independent and the Sun posted an increase of 10 per cent on their normal Saturday sales, the former clocking 230,000 sales and the latter a sizable 3.3 million.
It wasn’t a bad day for television executives, either. The BBC, ITV and Sky all had hours of coverage of the ceremony and the events surrounding it, with a peak audience of more than 24 million tuning in to witness the royal nuptials.
Photo taken by Flickr user L2F1, licensed under Creative Commons.