A website has as little as 50 milliseconds – or just 1/20th of a second – to make a good first impression, according to a study in the US.
Researchers at Carleton Unversity said once a visitor forms an impression on a subconscious level, he or she will selectively search for information confirming that impression. Apparently we do this to prove to ourselves that we made a correct initial judgement.
Therefore, if our first impression is negative, we have a tendency to overlook positives for further negatives, regardless of the quality of the product a business might be selling. Best hire a good designer.
(Source: CMS Wire)
This article appears in issue 255 of Media Digest.