Website designs judged in the blink of an eye

A website has as little as 50 milliseconds – or just 1/20th of a second – to make a good first impression, according to a study in the US.

Researchers at Carleton Unversity said once a visitor forms an impression on a subconscious level, he or she will selectively search for information confirming that impression. Apparently we do this to prove to ourselves that we made a correct initial judgement.

Therefore, if our first impression is negative, we have a tendency to overlook positives for further negatives, regardless of the quality of the product a business might be selling. Best hire a good designer.

(Source: CMS Wire)

This article appears in issue 255 of Media Digest.




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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