Advertising has begun to find a replacement chair of the BBC Trust, although any new suitor will be earning less than previous incumbent Sir Michael Lyons.
The new chairman will effectively take a 16 per cent cut in what Lyons was paid, earning £110,000 annually for three to four days of work a week.
The first advertisements in national newspapers run with the tagline: “Lead strong and independent BBC”. The adverts have been put up by the government’s department for Culture, Media and Sport.
The salary cut is another sign that the BBC is attempting to placate the government’s insistence that it must face cuts like the rest of the country, reflected further in the ad’s call for “a commitment to effective financial stewardship and ability to ensure value for money is achieved”.
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