UKTV’s Dave might have to change name

TV channel Dave may be forced into a name change, after its parent company UKTV lost a legal battle to trademark the channel’s unique identity.

The channel – previously called UKTV G2 before a successful rebrand – shares its name with a brand consultancy, which won a legal tussle in the European Union’s Office for Harmonisation in the Internal Market, and should the channel not change its name the brand consultancy will be entitled to take legal action for infringement of its trademark.

UKTV has not said whether it will appeal the decision.

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(Source: POLIS)

 

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