Telegraph Media Group is “set to announce details of a metered website in the spring, with the launch pencilled in for September,” according to Brand Republic.
TMG says no final decisions have been made, but BR believes Telegraph.co.uk will introduce a “hyrbrid strategy” similar to the Financial Times website, where users are permitted to see limited free content and then asked to subscribe.
Users would be given a “very generous allowance” before being asked to subscribe to gain further access, according the MediaGuardian.
It is hoped that the move would add more value to the print edition of TMG’s printed products, which, like all papers, have suffered circulation declines because of the inclusiveness of free internet access.
(Source: Brand Republic)