Times Online traffic falls by two thirds

Is it good news or bad news for the Times and its paywall experiment? Yesterday, The Observer reported that its online audience has fallen by 66 per cent since the newspaper introduced its charges.

It might not be as bad as it sounds. Before the paywall was erected, some reports were predicting a near 90 per cent drop in traffic, meaning that the wall might not have had as disastrous an effect as first thought.

On top of this, Experian Hitwise – which measured the Times’ traffic figures – revealed that the biggest drop in views came during the five week registration period, before the paywall was unveiled.

So the problem may not be the money, especially given the current offer of paying an introductory £1 for a month’s worth of access, but the hassle of registering.

The reasons for this are unclear – it could be that customers are wary of sharing their details with Rupert Murdoch’s newspaper, or just that laziness has won out.

(Source: The Observer)

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


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(Source: POLIS)

 

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