Times Online gets 1.6m viewers

A new set of figures has suggested that Times Online, the website that in May went behind a paywall, has retained 1.6 million users since the switch.

Web metrics company Comscore suggest that 1.614 million users have accessed the website, a fall of 42 per cent from the 2.794 million that used the site before the paywall was introduced.

Furthermore, the average amount of time spent on the site has fallen from 7.6 minutes in May to four minutes – a drop of 46.8 per cent.

The figures are more positive than numbers released by another online measurement company last month. Hitwise suggested that Times Online had dropped two thirds of its audience since switching to the paywall.

News International, the parent company of the Times, has yet to make any official declarations as to the success of the paywall, and has even withdrawn itself from ABC figures.

(Source: Press Gazette)

This article appears in issue 248 of Media Digest.

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