The Apprentice beats Champions League coverage

The British public are clearly still not bored of viewing Lord Sugar on The Apprentice as it received almost 6.6 million viewers last night.

Live coverage of Tottenham Hotspur’s Champions League goalfest against Internazionale proved no ratings match for The Apprentice last night.

Spurs’ 4-3 defeat was viewed by an average of 3.747 million viewers and “attracted a 15.5% audience share on ITV1 and ITV1 HD”, according to The Guardian.

Meanwhile, The Apprentice averaged 6.561million viewers on BBC1, taking 25.7 per cent of the audience share. Thus proving that the Champions League match was no competition for Lord Alan Sugar’s fiery programme.





“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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