Despite plans to go behind a paywall early next year, the New York Times will still give away content for free via social media sites. Why? Because social media is a “turbo-charger” for news, says the NYT’s vice president of digital, Martin Nisenholtz.
He said social media had added “millions of new users” to the NYT’s website, something that has come as a welcome shock.
“The thing that surprises me most is the sheer power of social media in spreading the news,” he said.
(Source: Wall Blog)
This article appears in issue 260 of Media Digest.