Social experiment for publisher

Publisher Random House has started its own ‘interactive story’ experiment, using social media website Stardoll to publish Mortal Kiss.

Characters from the book will have profiles on the website, and Stardoll members can vote to change the storyline.

But Random House is hoping that the majority will spend real money on items relating to the story to decorate their own profiles.

Stardoll claims to have more than 100 million members. Mortal Kiss will be serialised on the website until 31 October.

This article appears in issue 251 of Media Digest.

(Source: Brand Republic)




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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