Sky reaches 10m subs target

Sky has hit its 10 million target for subscriptions, a month before the deadline that then-chief executive James Murdoch set in 2004.

When the objective was set Sky had a userbase of 7.36 million, earning the company around £380 per user. With exploits in telephony, broadband and HD/3D subscriptions, that figure has been boosted to an average of £514 per user.

Sky isn’t planning on setting another ambitious public target, but will have internal aims to uphold its 10 per cent rival defection rate and increase the revenue per user, by pushing its pricier 3D subscription package.

(Source: Brand Republic)

This article appears in issue 260 of Media Digest.

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