Sky aiming for 200,000 3D subscribers

Sky is aiming to attract up to 200,000 subscribers to its 3D service by June 2011, reports Media Week.

But the projection given by Media Week’s unnamed source is wide – the company has apparently set a minimum target of 50,000 subscribers, revealing just how uncertain the broadcaster is of 3D’s success.

A media campaign for the new channel launched on 18 September, and includes television, online and digital outdoors advertising to push the feature.

(Source: Media Week)

This article appears in issue 255 of Media Digest.

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