Sales of i ‘exceeded expectations’

The editor of i, the Independent’s smaller brother, has claimed that it has “exceeded our most bullish of expectations” in its first few days on sale.

Simon Kelner, editor of both i and the Independent, likened the new paper to a living organism, explaining “it doesn’t arrive fully formed from the womb, but develops and matures”.

Writing in the third issue of the 20p daily, Kelner thanked readers for getting behind the launch of the paper. “You have been buying it in massive numbers, you’ve been tweeting about it, you’ve been talking about it and, most importantly, you have been writing to us about it.”

However, circulation figures will not be revealed until mid-December, “to take the pressure off” building i’s market.

The Independent has expanded the i’s team by recruiting former editor of commuter freesheet the London Paper Stefano Hatfield to the role of executive editor.

The Indy’s publisher says it would be satisfied if the paper was selling 200,000 copies daily in six months’ time.

(Source: Press Gazette, MediaGuardian)

This article appears in issue 259 of Media Digest.

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