The death of the newspaper may not come as soon as expected, after Enders Analysis admitted that its pessimistic predictions for the regional press had been wide of the mark.
In 2009 the company claimed that up to half of the UK’s daily regional press would close over the next five years. But Enders executive Douglas McCabe has now admitted that the prediction was “unduly pessimistic”.
“We haven’t seen closures on that scale,” he said. “There were quite a few weeklies that closed last year, but we haven’t seen dailies closing at all.”
He also alluded to the launch of the Independent’s i as evidence that the printed press still has a future.
(Source: Press Gazette)
This article appears in issue 261 of Media Digest.