BBC Radio 4 is celebrating a record-breaking beginning to 2011, after a combination of massive news stories and the climax of a storyline in The Archers saw nearly 11 million listeners tuning into the station in the first three months of the year.
The official Rajar figures put the station’s average weekly audience at 10.83 million between January and March, an eight per cent rise from last year’s figures. The Today programme was also the recipient of an audience boost, an average of 7.03 million people tuning in to the morning news programme – 600,000 more than last year.
It’s not just Radio 4 that has had a good start to 2011. BBC 6 Music, once the near-victim of efficiency cuts at the Corporation, Radio 4 Extra and Radio 1 Xtra posted record boosts in their listening figures.
BBC audio and music director Tim Davie said: “From a BBC perspective, the record results reflect the unique strength of our programme makers and the growing reaches of distinctive radio stations.”