WikiLeaks claims to be a not-for-profit media organisation seeking to bring important information to the public. It relies on donations for financial support and is vague as to how donated funds are spent and who gets the money. Call me cynical if you wish, but I would not be surprised to see, somewhere behind WikiLeaks, a satisfyingly healthy bank statement.
And why healthy? Largely because it has very low staff costs. It pays no journalists to gather its news; uses the journalists of others to advertise its wares; and gets people to visit its website through which it generates funds. How clever is that?
In WikiLeaks the axe-grinders have found a medium which needs shock horror stories to build its brand. Equally, said medium generates income simply by building a perception in tune with every conspiracy theory ever invented. We all love a good conspiracy; Diana couldn’t possibly have died because she wasn’t wearing a seatbelt when her drunk driver smashed into a concrete pillar at high speed. It must have been [insert favourite villain here].