Newsquest’s sweary kids promote local media’s superpowers

Local newspapers have had a hard time of it in recent years, what with shrinking circulations and a fall in advertisers.

Newsquest – itself no stranger to the afflictions of 21st century news publishing – has launched a YouTube campaign to remind advertisers of the power of local media.

In it, four kids gather at a party dressed as a variety of superheroes. But it is the meek fourth child who holds true power over the likes of television advertising, national news and social media.

The video has been created as part of Newsquest’s research into different audiences, which is due to be published in April.

“It’s about getting some well-deserved and long-overdue recognition for the regional press,” said Newsquest’s head of commercial development, Matt Smith.

“We wanted to do something a little bit different, and something which isn’t necessarily what you would expect from a media outlet.”

Watch the video below:

(Source: Hold the Front Page)




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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