News needs ‘The Three Ps’

Sly Bailey has outlined her vision of a “post-web” newspaper business, reports paidContent.

The Trinity Mirror CEO believes “The Three Ps” of portability, personalisation and payment mechanisms “will allow the industry to build a sustainable business that is not solely reliant on advertising”. She said that tablets and desktop app stores will help newspapers develop “without the design limitations of the web”.

Bailey told a Media Society lecture: “If you can develop a paid-for app business model, what does your free-to-air website then become? Perhaps it becomes just a teaser, with consumers driven to the paid app; the content is still free but highly limited.”

(Source: paidContent)

This article appears in issue 261 of Media Digest.




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Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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