News needs ‘The Three Ps’

Sly Bailey has outlined her vision of a “post-web” newspaper business, reports paidContent.

The Trinity Mirror CEO believes “The Three Ps” of portability, personalisation and payment mechanisms “will allow the industry to build a sustainable business that is not solely reliant on advertising”. She said that tablets and desktop app stores will help newspapers develop “without the design limitations of the web”.

Bailey told a Media Society lecture: “If you can develop a paid-for app business model, what does your free-to-air website then become? Perhaps it becomes just a teaser, with consumers driven to the paid app; the content is still free but highly limited.”

(Source: paidContent)

This article appears in issue 261 of Media Digest.

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