The News of the World‘s strategy to repair its reputation from the phone hacking scandal could involve taking a lead on calls to end self-regulation in the press, reports PR Week.
PR experts told the magazine that the paper’s apology – widely considered a belated act of damage limitation by owner News International – should be used as a springboard for turning the issue of illegal news gathering into a media-wide debate.
Tony Langham, boss at City PR firm Lansons Communications, told PR Week that privately, NI should “ensure questions keep being asked about other media groups”, while publicly taking a lead on “ending self-regulation and pushing for a truly independent Press Complaints Commission”.
With many national newspapers tight lipped on issue of phone hacking, Joshua Van Raalte, MD at Brazil PR said that NoW has a “great opportunity to set industry best practice with a zero-tolerance governance policy, helping to regain public confidence in its titles and the wider journalism profession”.
(Source: PR Week)