News International ad revenue is on the rise

Rupert Murdoch’s News International has announced it saw a 15 per cent increase in advertising over the past three months up to June.

The company also saw operating profits rise in the fourth quarter of its financial year, due to the rise in advertising and the fall in printing costs.

News International, which owns The Times, The Sun and the News of the World, said that its positive performance was a result of cost-cutting exercises across its newspapers.

Over the full financial year parent company Newscorp, which also owns the Fox network and 20th Century Fox, reported a net income of $2.5bn, after last year’s loss of $3.4bn. The overall profits have been boosted by the release of James Cameron’s Avatar, and a strong performance from the popularity of television shows such as Glee.

The Times recently went behind a paywall in an attempt to monetise news publishing on the web. The success of that experiment is yet to be revealed, although initial reports do not seem encouraging.

(Source: Press Gazette)

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