News Corporation will become the biggest advertising spender in the UK if its proposed merger with BSkyB goes through, reports Media Week.
Nielsen Online data shows that BSkyB spent £145.1 on tradtional media and £7.9m on online display in 2010.
The company’s UK news operation News International shelled out £41.6m and £1.2m on those respective areas and film studio 20th Century Fox contributed a total of £23.2m.
As Media Week puts it, “total spend of any new conglomerate hits a market-busting £219m”.
Only Labour’s (now condemned) COI department has ever exceeded the £215m mark. The merger would catapult News Corp above Proctor & Gamble – owner of Gillete, Pringles and Pampers – whose 2010 media expenditure was £206.6m.
(Source: Media Week)