News Corp will be UK’s biggest advertiser with Sky merger

News Corporation will become the biggest advertising spender in the UK if its proposed merger with BSkyB goes through, reports Media Week.

Nielsen Online data shows that BSkyB spent £145.1 on tradtional media and £7.9m on online display in 2010.

The company’s UK news operation News International shelled out £41.6m and £1.2m on those respective areas and film studio 20th Century Fox contributed a total of £23.2m.

As Media Week puts it, “total spend of any new conglomerate hits a market-busting £219m”.

Only Labour’s (now condemned) COI department has ever exceeded the £215m mark. The merger would catapult News Corp above Proctor & Gamble – owner of Gillete, Pringles and Pampers – whose 2010 media expenditure was £206.6m.

(Source: Media Week)

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