Is the social-network war between MySpace and Facebook over? Probably not, but it has taken an interesting turn, as the former has given in and signed an allegiance with Mark Zuckerberg’s Facebook.
‘Facebook mash-up’, as the new service has been named, will allow Facebook’s 620 million users to transfer interests and likes to MySpace, creating a stream of tailored information from musicians and movie stars.
MySpace has gone through a torrid time since seeing its leading light in the social network industry diminished by Facebook, but it still remains an efficient resource for musicians to share their music easily – hence the website’s rebranding as a “social entertainment” portal last month.
It would appear that this is the last chance saloon for MySpace, which has been making “neither acceptable or sustainable” losses since News Corporation purchased the website for £360m in 2005, while owner Rupert Murdoch hasn’t been cautious in his criticism of the website’s failings, recently labelling it “a problem”.