Murdoch’s Sky bid is UK’s ‘Berlusconi moment’

Rupert Murdoch’s proposed move to take full ownership of BSkyB represents a “Berlusconi moment” for the UK and should be stopped, according to a top media analyst.

News Corporation is looking to buy the 60.9 per cent of BSkyB it does not already own.

This has prompted Claire Enders, founder of Enders Analysis, to write to Vince Cable arguing that the business secretary should use his position to derail the bid.

Allowing News Corp to complete the takeover would represent “a reduction in media plurality to an unacceptably low level,” she said.

Cable has the power to block any takeover on media plurality grounds if he determines that it is in the public interest to do so.

Enders argued that as an impartial observer of the UK media industry, her company is well placed to issue a warning about the potential power of a combined group; News Corp also owns the Times newspaper and the UK’s best selling tabloids, the Sun and the News of the World, the last of which currently stands accused of employing illegal means of newsgathering.

News Corp is the biggest shareholder in BSkyB, but independent investors currently prevent the broadcaster integrating fully with the rest of the Murdoch’s media empire.

(Source: Beehive City)

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