A new report has suggested that journalists are increasingly sourcing and verifying their stories from social media websites.
Nearly half (47 per cent) of 478 respondents to The International Study of Journalists, carried out by the Oriella PR Network, said they use Twitter to source news, and 35 per cent admitted Facebook has become a valuable resource for breaking news.
It’s not only finding the stories that social media is aiding. One third of those surveyed claimed they used Twitter to validate breaking stories, and a quarter relied on Facebook.
The sample, taken from across 15 countries, also suggested how much of a crutch the PR industry has become for journalists to rely on: 62 per cent said that PR representatives were used when sourcing stories.
Kate Day, social media and engagement editor for Telegraph Media Group said that social media has become a “vital” tool for journalists, “as a source of information; as a way of getting their stories out there; and as a way of building digital audiences”.
(Source: The Drum)