Metro has announced plans to become a “mobile first” news source with the release of new apps for Android and Kindle Fire.
The DMGT-owned paper, given away in selected parts of the country from Monday-Friday, has a claimed mobile audience of 312,000, 1.2m Apple app downloads and 406,000 monthly users on its digital editions.
Editor Kenny Campbell said: “Media audiences are yet again moving rapidly and, to be quite honest, trying to arrest that movement would be like trying to build a dam to stop the tide going out. It’s not going to happen. At Metro, we don’t need a dam – we need a boat.
“The editorial team [of 80], people who produce stories, are all in the process of being trained so they can work on any platform – the aim being that they will be the best trained people and most flexible people on the street, as much as that’s possible.
“So those who have got this far in their careers without doing anything other than newspapers, they will be doing iPad, doing website stories.
“Equally, those who’ve come in later being digital specialists will start to learn about how a newspaper pulls together. But it’s all words and pictures at the end of the day.”
(Source: Press Gazette)