The Daily Mail‘s online presence, Mail Online, is now the world’s second most popular newspaper website, overtaking the Huffington Post and trailing just the New York Times for readership figures.
The figures, from metrics firm comScore, show that between the months of February and March, Mail Online saw a 27 per cent rise in traffic – representing a figure of 39,645,000 views, compared to the Huffington Post’s 38,429,000.
Mail Online has been the UK’s most popular news website since usurping Guardian.co.uk last year, and its global growth comes at a lucrative time, with plans to expand fully into the US market looming.
It could yet become the world’s most popular website. The New York Times plans to introduce a paywall system at the end of the month, which could see visitor numbers drop.