Online journalism is “contaminated by the web form factor,” according to Mike McCue, the chief executive of Flipboard, a US company that designs magazine-apps.
The quality of journalism has suffered because reporters “are being pushed to do things like slide shows – stuff meant to attract page views,” he tells the LA Times. “Articles are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader. It’s not a pleasant experience to ‘curl up’ with a good website.
“Journalism is being pushed into a space where I don’t think it should ever go, where it’s trying to support the monetisation model of the web by driving page views. It means a drop-off of long-form journalism because it’s harder to monetise. And it’s also hard to present that longer stuff to the reader because no one wants to wait four seconds for every page to load.” (Source: LA Times)