Who showed the greatest flair for butchering the English language last year?
Media Digest tips its hat to Lucy Kellaway for her 2010 Management Guff awards in the Financial Times.
Best Combination of Weasel Words: Royal Dutch Shell, for the opaque statement that it was “in a delivery window for new growth”.
Gold Fig Leaf: Amid the usual euphemisms trotted out for sacking people (“bank initiated departures”), stockbroker J.M. Finn wins for telling customers that it was charging more. “We have decided to further progress a fee element.”
Silliest job title: Commendations to Frost & Sullivan for its Client Value Enhancement Executive; and to the international bank which advertised for a Customer Journey Re-engineering Manager. But the winner was FBM Consulting’s Andy Roach, who describes himself as a “Prosultant”.
The Global Guff Award: This goes to China for its new ‘Five-year Plan’. “Facing the future we are standing at a new historic starting point.”
(Source: Financial Times)