Japan and America have left Europe trailing when it comes to mobile communication.
Japan remains most likely to use portable devices for texting, according to a study by Comscore.
It’s the “most connected” with 75.2 per cent of the population accessing media through mobile interaction, compared to 43.7 per cent in the US and 38.5 per cent in Europe.
Social networking had the highest reach in the US with 21.3 per cent, compared to Japan’s 17 per cent and Europe’s 14.7 per cent.
More than four in five Europeans still use text messaging, outstripping 66.9 per cent of Americans and 40 per cent of Japanese people.
This article appears in issue 256 of Media Digest.