ITV makes profit, has paywall plans

ITV has announced pre-tax profits of £118m in its half-yearly results, showing an 18 per cent year-on-year increase in TV advertising revenue.

It also used the report to announce plans to return to the pay-TV market, with intentions to put high-definition versions of ITV’s 2, 3 and 4 behind a Sky subscription package.

The broadcaster intends to invest £75m into the channels over the next three years.

Showcased on the channels will be programming including Britains’s Got More Talent, as well as Europa League football and older content remastered for high definition.

(Source: MediaGuardian)

This article appears in issue 246 of Media Digest.

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