The Times could be looking at softening its paywall approach, to a part-free, part-paid metered system, according to a research paper dug up by paidContent:UK.
The paper, published by Enders Analysis, leads with the line: “The New York Times is shortly to switch its free desktop and app services into a part-free and part-paid metered system. We also expect the UK Times to switch its subscription ‘Berlin Wall’ to a similar system.”
The Times‘ digital editorial director Tom Whitwell denied a change was taking place, instead saying that subscriptions are “going very well”, but paidContent:UK is sceptical – “We understand the Times does now hope to improve the technology on which it deployed its paid websites last summer. That system was implemented relatively quickly and supports little more than a hard, one-size ‘wall’.”