The International Newsmedia Marketing Association has expressed concern about technology firms seeking to take a slice of publishers’ digital subscription revenues.
Last week, Apple announced that it was expanding its App Store to sell subscriptions of newspapers and magazines. Although publishers will set the prices of their own products, Apple will take a 30 per cent share when they are purchased through the App Store.
Some feel that is too much. The INMA said the deal would hinder publishers seeking to invest in new technology, products and services. It has published four key concerns that it said publishers want to raise with all technology companies, including the need for a fair business partnership, transparency in the framework and a direct relationship with customers.
Some publishers are “frustrated by the unclear rules” and there is an “uncertainty of doing business with the biggest player in the tablet market, Apple”.
“The publisher’s goal is to be able to provide their customers access to content on any device or a platform they wish for a reasonable price,” Grzegorz Piechota, president of INMA Europe said.
“Therefore, they don’t want to leave any platform, especially the one that is already popular and provides convenient payment systems. Before taking any antagonistic actions, publishers plan to talk to all technology providers, platform providers, and other stakeholders themselves and with the help of their associations.”
Image taken by Flickr user Yagan Kiely, licensed under Creative Commons.