Indy launches new 20p paper

The Independent is launching a new quality daily newspaper for the first time in 25 years, in a bid to target “lapsed readers of quality newspapers”.

Called ‘i’, the new title will cost 20p and will launch next Tuesday for those wanting a “comprehensive digest of news”.

The new daily will come on the back of an image overhaul for the Indy, which was brought this year by Russian oligarch Alexander Lebedev.

(Source: MediaGuardian)

This article appears in issue 257 of Media Digest.

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(Source: POLIS)

 

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