Independent’s i paper to launch Saturday edition

The Independent‘s cut-price newspaper project, i, is set to expand into the Saturday market on the back of encouraging sales results.

According to i‘s editor-in-chief, Simon Kelner, he has “lost count” of the number of times readers have asked about a Saturday edition of the paper, and revealed that they would get their wish from 7 May.

The Saturday edition will differ from its Monday to Friday counterpart. Kelner revealed: “All the things you like about our weekday edition will be there. But, in addition, there will be plenty more in your complete, concise companion to the weekend.

“A special section of the paper we’re calling ‘Leisure and Pleasure’ will focus on just that, everything from food to travel, gardening to fashion, opera to style. There’ll be more sport, more interviews, a weekend TV guide and advice on personal finance from our experts. All done, of course, with the accent on i‘s trademark quality and brevity.”

The Saturday edition will cost 10p more than the weekday copies, putting the price at 30p for 64 pages.

i has seen some success since it launched in October last year, appealing to people who didn’t buy newspapers any more, notably a young demographic. Sales in March have dipped slightly month-on-month, however, falling to 171, 415 from 175, 714.

(Source: Press Gazette)

Comments

comments

 

“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

Subscribe to Media Digest via Email

Enter your email address to subscribe to Media Digest and receive notifications of new stories by email.

Latest Media Industry News, Independent News and Media, UK