iAd struggling to make impact

Apple’s iAd platform is suffering from a slow takeup, with only five of the 17 launch partners using it in the past two months.

According to reports from the Wall Street Journal, Apple’s control is causing hesitancy from advertisers. Its insistence to handle the building of adverts is overrunning by up to two weeks, causing headaches for the companies willing to splash out the $1 million base cost of an iAd crusade.

The platform will launch in the UK this autumn.

(Source: Wall Street Journal, MediaGuardian)

Photo taken by Flickr user William Hook, licenced under Creative Commons.

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