Sales of the Independent’s i newspaper have fallen to around 70,000 since its launch in October, according to industry sources.
The figure is less than half of copies sold in its first week of release, where a media blitz helped it sell around 180,000.
However, the figures are not official. Media buying agencies told the Guardian they expect the first official circulation figures to be released on 10 December.
This article appears in issue 262 of Media Digest.