How soon is now?

Received wisdom suggests print is dead and digital is the only future. Raymond Snoddy, writing in the Journalist, house mag of the NUJ, has found that the reality is not as simple. Or as clear.

He quotes the well-respected consultant Jim Chisholm whose research indicates that, even assuming a five per cent annual rate of decline, newspapers have 15 years left before they reach the point of no return. He has also calculated that, over a month’s measurement, “… print continues to deliver over 50 times the audience intensity of newspaper digital websites…”.

In the US, the Poynter Institute has calculated that for every $1 of digital advertising revenue, there are $11 of print advertising. It has worked out that for digital revenue to reach the crossover point and accelerate ahead of print will require continuing digital growth of over 50 per cent per year.

If only to gain a smart perspective, I urge media professionals who do not normally read the Journalist to have a peek. Apart from Snoddy’s excellent piece, there is a classic on working from home. It’s clearly made-up nonsense because it fails to mention Hob Nobs which, as every home worker knows, is the fuel that makes the process worthwhile!

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

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