Guardian extends a hand to media bloggers

The Guardian’s new media section editor has extended an olive branch to media bloggers, by proposing to build partnerships with writers, offering them exposure on MediaGuardian’s main page.

Dan Sabbagh, former media editor at the Times, said that the Guardian is looking to take “a slightly different approach in the way it deals with the world out there on the internet”.

“There are a lot of great media bloggers out there who write well but need more of an audience than they get, so we want to offer them that kind of package of value. We want to become a portal for media news as much as producing our own stuff,” he said.

(Source: journalism.co.uk)

This article appears in issue 259 of Media Digest.

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