Graduate gets job – via Twitter

Last week we wrote about the challenges facing graduates struggling to balance debts and the exploitative use of unpaid work experience placements in the media industry.

One of the graduates we spoke to, Sophia Young, told us of her experience of an unpaid placement at a fashion magazine. Well, congratulations are in order, as she got in touch to tell Media Digest that she’s secured employment at PR firm Ballou. And uniquely, it was Twitter that got her in.

TechCrunch editor Mike Butcher recently tweeted about how the PR industry rarely hires new staff that require training in the industry. The tweet prompted Sophia to send a reply in agreement.

She must have made an impression, because Butcher later sent an email to Ballou, asking them to get in touch with her and offer her an interview, which has led to her getting a first foot on the rung of the PR industry.

“It was obvious they were impressed with my social networking skils,” said Sophia. “[It just] goes to show that Twitter really works for graduates looking for jobs.”

Given the level of debate surrounding graduate employment, Sophia’s story is proof that services such as Twitter can offer a more unique method of gaining employment.

Best of luck to Sophia, and please continue to share your experiences of how the media industry has treated you.




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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