Google boss sees mobile as the future

Companies need to put mobile interactivity at the forefront of their thinking if they are to remain relevant, Google Chief Executive Eric Schmidt has warned.

Talking at the Activate 2010 summit held by The Guardian, Schmidt discussed how consumer’s constant online presence – catalysed by the popularity of smartphones and the ubiquity of roaming Wi-Fi – will alter the media landscape.

“The internet is the most disruptive technology in history, because it replaces scarcity with abundance, so that any business built on scarcity is completely upturned as it arrives there,” Schmidt said. “You have to plan your corporate strategy around what the internet does.”

Being interviewed by Alan Rusbridger, Guardian editor-in-chief, it’s no surprise that conversation soon turned to the Google man’s opinion on the state of the newspaper industry.

Despite Rupert Murdoch’s very public attacks on Google and its Google News service, Schmidt said he had an “extremely good relationship” with the head of News International.

“There’s a dispute in the [news] industry about subscriptions versus advertising. We want to enable both, and let users choose. But there are many publishers with large sites which have been offered the choice to go to a paywall, but don’t, because they reckon they can make it work. Others want a subscription because that’s the model they’re used to,” Schmidt explained.

Schmidt was in an open mood, especially when he revealed what keeps the top man of the all-conquering Google awake at night.

“My fundamental fear about Google is that we have the same feature as other companies, which is that we lose that edge. If you lose that edge… But I think that will be a long, long time from now.”

(Source: MediaGuardian)

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(Source: POLIS)

 

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