FT app makes a million

The Financial Times’s iPad app has brought in more than £1 million in advertising revenue since its launch in May.

The paper’s deputy chief executive, Ben Hughes, claims that the app has more than 400,000 subscribers, accounting for 10 per cent of its new digital subscriptions.

Currently, traditional print advertising makes up 40 per cent of the FT’s revenue, Hughes telling the MediaGuardian Changing Advertising Summit that print advertising “isn’t dead”.

(Source: MediaGuardian)

This article appears in issue 256 of Media Digest.

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(Source: POLIS)

 

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