The managing director of the Financial Times’ website, Rob Grimshaw, believes that within three years, 50 per cent of its digital audience will be accessing the FT via phones, tablets and other gadgets.
It’s a sign of the increasing role mobile technology is taking in journalism, and Grimshaw is aware the newspaper needs to “start tweaking” things to deal with the growth.
Already 30 per cent of FT.com subscribers use mobile phones and tablets to access its digital content, and FT.com plans to be on the cutting-edge of the mobile future.
“We have to get used to the idea that the future of news publishing is on mobile,” Grimshaw said in a presentation explaining where the FT sees itself in the digital ecosystem. “Publishers are only just getting used to the desktop, but the audience has moved on.”
Grimshaw also added that the FT‘s HTML5 app has been “successful beyond our wildest dreams”. He’s aware of the risks, however: “It’s vital we make a commercial success out of mobile.”