February ABCes: Mail Online traffic takes a dip

February’s ABCes have revealed that Mail Online has taken a month-on-month dip in viewing figures for the first time in more than a year, dropping by 9.08 per cent.

Mail Online traffic fell to 50,927,975, down from the 56 million-plus in the longer month of January. Unique viewers also fell by around 1.4 per cent.

It still remains the UK’s most popular online news destination by a large margin, with Guardian.co.uk following behind in second with around 10 million less visitors.

Guardian.co.uk‘s figures rose by 1.25 per cent in February, and also had an increased influx of unique viewers with a 6.85 per cent increase.

The full figures for the month of February are below:

Mail Online

Daily average browsers: 3,143,141

Month-on-month change: -1.4%

Year-on-year change: +38.73%

Monthly browsers: 50,927,975

Monthly change: -9.08%

Guardian.co.uk

Daily average browsers: 2,460,009

Month-on-month change: +6.85%

Year-on-year change: +31.59%

Monthly browsers: 39,485,496

Monthly change: -0.26%

Telegraph.co.uk

Daily average browsers: 1,851,554

Month-on-month change: +7.88%

Year-on-year change: +19.6%

Monthly browsers: 32,845,994

Monthly change: +0.51%

Independent.co.uk

Daily average browsers: 621,219

Month-on-month change: +10.8%

Year-on-year change: +33.5%

Monthly browsers: 12,070,535

Monthly change: +3.33%

Mirror Group Digital

Daily average browsers: 548,303

Month-on-month change: -9.02%

Year-on-year change: +16.8%

Monthly browsers: 10,900,788

Monthly change: -15.48%

(Source: journalism.co.uk)

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“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”


Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.


(Source: POLIS)

 

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