Facebook set to use video adverts from July


Social media giant Facebook will launch video advertising on users’ newsfeeds in July in a bid to make more money.

Like online video adverts on YouTube and some national newspapers, the Facebook newsfeed videos will begin playing automatically, but without sound. If a user activates the sound, the advert will begin playing again from the beginning.

The introduction of auto-play video adverts is thought to cause irritation with some users and concerns remain that it could taint user experience.

The Financial Times reported that several major advertisers, including Coca-Cola and American Express, are likely to take part in initial trials.

According to the report, Facebook will charge companies around £13 per thousand video views. Users will initially only see adverts from one brand per day.

Last week, Facebook announced a first-quarter profit of $219m.

(Source: Wall Blog)




“Before we all sink into a slough of digital dystopian despair, it might be worth considering this: is this a sign of the strength, not weakness, of revelatory journalism in the digital age?”

Charlie Beckett, director of POLIS at the London School of Economics, reacts to news that the UK government forced the Guardian into destroying hard drives that contained information leaked by Edward Snowden.

(Source: POLIS)


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