Social media giant Facebook will launch video advertising on users’ newsfeeds in July in a bid to make more money.
Like online video adverts on YouTube and some national newspapers, the Facebook newsfeed videos will begin playing automatically, but without sound. If a user activates the sound, the advert will begin playing again from the beginning.
The introduction of auto-play video adverts is thought to cause irritation with some users and concerns remain that it could taint user experience.
The Financial Times reported that several major advertisers, including Coca-Cola and American Express, are likely to take part in initial trials.
According to the report, Facebook will charge companies around £13 per thousand video views. Users will initially only see adverts from one brand per day.
Last week, Facebook announced a first-quarter profit of $219m.
(Source: Wall Blog)