Facebook is to begin charging users for the privilege of messaging celebrities on the social network.
The charges apply for users wanting to send a message to someone who is not on their friends list, or among their mutual friends.
As an example, someone wanting to tell Olympic diver Tom Daley how “splashtastic” he is will be charged £10.68.
Messaging between friends and mutual friends remains free, however.
The cost of sending a message will vary depending on the person’s popularity.
Facebook claims the system is designed to prevent users’ inboxes from filling with unsolicited messages. Facebook will pocket the money directly.
“The system of paying to message non-friends in their inbox is designed to prevent spam while acknowledging that sometimes you might want to hear from people outside your immediate social circle,” said a Facebook spokesperson.
(Source: The Independent)