Facebook anticipates £1bn ad revenue

Facebook is expected to pass £1bn in advertising revenue by next year, according to a report from research film eMarketer.

In the same report the overthrown king of social networking, MySpace, is expected to see ad revenues shrink by 14 per cent.

Facebook now has more than 500 million global users, and takes around 65 per cent of its ad revenue from the US market.

If the growth predicted comes true, Facebook will have seen ad revenues grow by 165 per cent between 2009 and 2011.

(Source: MediaGuardian)

This article appears in issue 248 of Media Digest.

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