Richard Desmond’s price war on the competitors to his Daily Star and Daily Express newspapers appears to have failed, after their prices were upped this week.
Despite halving the cover price of the Daily Star to 10p in July, Desmond’s red-top only managed a 6.4 per cent sales increase over one month.
The Daily Mirror meanwhile – the paper Desmond singled out as his main adversary back in July – posted a 1.3 per cent loss over two months.
Added to the Independent’s report that Express Newspapers lost over £15m last year, and this is one war Desmond appears to have lost.
This article appears in issue 255 of Media Digest.