Sun editor David Dinsmore has stood by his decision to continue with Page 3, telling students at a London Press Club event that he had “parked the issue”.
Under pressure from the No More Page 3 campaign group since his appointment five months ago, he did say that “it is not set in stone that there must be a pair of breasts every day on Page 3”.
Dinsmore has stressed that the feature is an “intrinsic part of the [Sun] brand”, adding: “I make the Sun for its readers, not for the No More Page 3 people, or the Twitterati or Guardian readers. We held focus groups in which it was clear that we shouldn’t touch it [Page 3]. People don’t want to be told what should be in their newspaper.”
Asked about the Sun‘s past, he said he did not expect to sell more newspapers on Merseyside despite the fact that “hardly anyone at the Sun now was there” when the paper colluded with police to falsely blame Liverpool fans for the Hillsborough disaster.
Dinsmore also disagreed with the notion that the Sun has “lost its mojo” since its “glory days” when its front pages set the news agenda. In doing so he cited the paper changing its name for the day to the “Son” to welcome the birth of Prince George and the “This is our Britain” wraparound that accompanied the launch of its online paywall.
Despite falling print sales, his paper’s content is “the subject of conversations in Britain each day”, he said, adding that the paper would not be revealing the performance figures of its subscription-only website.